![]() In 2022, the market to expanded to a whopping $16.4 billion industry. In 2021, it soared to $13.8 billion, indicating a steady growth. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. There’s no denying that influencer marketing is lucrative. Influencer Marketing Industry Reached $16.4B in 2022 Key Influencer Marketing Statistics to Drive Your Strategy in 2023: 1. Here are 100 interesting facts, quotes, and statistics related to influencer marketing. Their recommendations or endorsements can help brands expand their reach and generate leads. As they are viewed by their followers as trustworthy experts in their field, they can effectively impact their audience’s purchasing decisions. Influencers are individuals with specific niches and have a significant online following. It’s a marketing strategy that has been successfully used by thousands of businesses and brands and has experienced continued growth over the past decade. ![]() Influencer marketing, which involves a collaboration between brands and influencers, is a powerful approach that can help companies grow.
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